Running Against the Devil: A Plot to outlet sale Save America from Trump--and Democrats high quality from Themselves online sale

Running Against the Devil: A Plot to outlet sale Save America from Trump--and Democrats high quality from Themselves online sale

Running Against the Devil: A Plot to outlet sale Save America from Trump--and Democrats high quality from Themselves online sale

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Product Description

NEW YORK TIMES BESTSELLER • One of the founders of The Lincoln Project, the bestselling author of Everything Trump Touches Dies is back with a guidebook for beating Trump’s tricks, traps, and tweets in 2020. 
 
“If you believe America’s future depends on Donald Trump’s political machine being crushed at the polls next year, then Rick Wilson’s Running Against the Devil is a must-read.”—Joe Scarborough, MSNBC

Donald Trump is exactly the disaster we feared for America. Hated by a majority of Americans, Trump’s administration is rocked by daily scandals, and he’s embarrassed us at home and abroad.
 
Trump  can’t win in 2020, right? 
 
Wrong. As 2016 proved, Trump can’t  win, but the Democrats can sure as  hell lose. Only one thing can save Trump, and that’s a Democratic candidate who runs the race  Trump wants them to run instead of the campaign they must run to win in 2020.
 
Wilson combines decades of national political experience and insight in his take-no-prisoners analysis, hammering Trump’s destructive and dangerous first term in a case-by-case takedown of the worst president in history and describing the terrifying prospect of four more years of Trump. 
 
Like no one else can, Wilson blows the lid off Trump’s 2020 Republican war machine, showing the exact strategies and tactics they’ll use against the Democratic nominee . . . and how the Democrats can avoid the catastrophe waiting for them if they fall into Trump’s trap.
 
Running  Against the Devil is sharply funny, brutally honest,  and  infused with Wilson’s biting commentary. It’s a vital indictment of Trump, a no-nonsense, no-holds-barred road map to saving America, and  the guide to making Donald Trump a one-term president. 
 
The stakes are too high to do anything less.

Review

“Rick Wilson is one of the best political strategists of our times. He knows the calculus of how to win better than a mathematician. This book is going to give some old-school Democrats a little heartburn. But if we want to win in 2020, Wilson’s analysis is a full stop. Period. Read and get to work.” —Donna Brazile, former interim chair, Democratic National Committee

“‘Florida Man Chooses Country Over Party!’ It appears that the Democratic Party’s 2020 election briefing book has been written by a lifelong Republican strategist, and you’re looking at it.” —Brian Williams, MSNBC

“No one understands the nature of Trumpism better than Rick Wilson. He also knows how the Democrats can blow this election. This may be a hard book for some of them to read, but it is a message they absolutely need to hear if they want to beat Donald Trump. In this passionate, witty, insightful, and often hilarious book, Wilson brings tough love and sharp elbows to his urgent warning about the difficulty of defeating a man with no bottom, no shame, and no limits.” —Charles Sykes, author of How the Right Lost Its Mind

“Wilson brilliantly explains how Democrats could lose to Trump’s ‘racist and blisteringly stupid’ campaign message yet again unless they change course now. Drawing upon Wilson’s insights, Americans can take back their government and send the reality-TV host back to Mar-a-Lago once and for all.” —Joe Scarborough, MSNBC 

“Readers who enjoyed [Rick] Wilson’s first book,  Everything Trump Touches Dies, will be pleased to know that he is in hilarious form. [The] manuscript is packed with the same punchy, straight-to-the-jugular humour that has made him a sought-after television guest and columnist in the Trump era. . . . It’s a step-by-step guidebook to defeating Donald Trump, written by ‘a Republican who knows how and why the Democrats often lose big elections they should win.’ And Wilson explains it all. Chapter by chapter, he debunks the myths, wishes, and pipe dreams which have led previous Democratic presidential nominees down the garden path to the runner-up’s position. . . . Any Democrat looking to beat Donald Trump—or really, any Democrat looking to beat any Republican—or anyone who enjoys reading and learning more about how politics really works would do well to crack the spine of Wilson’s sophomore effort.” The Independent
 
Running Against the Devil is pugnacious and profane . . . blunt and funny . . . relentlessly irreverent and breathtakingly brutal.” The Guardian
 
“Snappy, breezy, entertaining, passionate . . . The book delivers sobering insights that must be heeded.” Foreign Affairs

About the Author

Rick Wilson is a renowned Republican political strategist, writer, speaker, commentator, ad-maker, and a founder of the Lincoln Project. He is the author of the #1 New York Times bestseller Everything Trump Touches Dies. His award-winning column with The Daily Beast is a must-read in the political community. Wilson also writes for The Washington Post, Politico, Rolling Stone, the New York Daily News, The Hill, The Bulwark, and The Spectator. He regularly brings his unique insights to CNN, MSNBC, and NPR. He’s a frequent guest on Real Time with Bill Maher. Wilson lives in Tallahassee, Florida, with his wife, four dogs, and a nameless cat. They have two grown children.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

Election Night, November 3, 2020

Imagine you’re a Democratic strategist, one of the top figures in the 2020 nominee’s campaign. It’s Election Night, and you feel something familiar in the air. It’s a feeling of confidence, of rising joy and anticipation. It’s been a long, tough campaign, but victory is in sight. You’re going to win, and you know it. It’s a certainty. After four years of Trump, the Democrats are poised to claim a sweeping Electoral College and popular-vote victory.

Finally.

The last few weeks of October were a blissful whirl, with polling numbers looking strong across the board and your candidate joyfully working the crowds in swing states. She’s a happy warrior, praised for her political skills and the subject of endless glowing media profiles. Almost every newspaper in the country endorsed her in the final week. America, after so many centuries of right-wing injustice, finally appears to have achieved a state of beautiful progressive wokeness and is ready for its bold socialist future.

After the debates, it was clear your candidate, though occasionally rattled by Trump’s in-your-grill debating presence, had triumphed. She was smart, articulate, and progressive. She’s everything you’ve dreamed about since Obama. Trump has been flailing, angrily tweeting a dozen times a day, stoking the MAGA base at an endless series of campaign rallies, and sounding crazier by the minute. He’s punchy and tired, and looks worn-out.

You and your campaign colleagues have even started those elliptical conversations about what role you might play in a Democratic White House, mostly couched in the faux-modest “Oh, I just want to help the future president in any way I can . . .” tones of people who are already plotting for office space and picking out curtains.

A few of your older, wiser hands don’t seem to share the infectiously optimistic Election Night mood. They lack the same sunny optimism the candidate displayed as she sat in the holding suite after the last long day of campaigning ended. They keep staring nervously at the FiveThirtyEight map and running the same mental calculations over Electoral College numbers they’ve done a thousand times. But hey, you feel really great about this.

The campaign’s social-media metrics were weird the last few days, though, and your data and analytics people were sending increasingly worrying messages about the massive inflows of ads from brand-new super PACs and 501(c)(4) dark-money groups. You convinced yourself these were just the final gasps of the Trumpian grifters making a last buck on the Donald, or perhaps his Russian friends trying an end run. The Trump campaign and the RNC (but I repeat myself) ad buys were scattershot, and on issues that seemed off-kilter. As the night starts, the ballroom is packed to the gills with eager, happy people ready to put Trump and Trumpism in the rearview mirror of history. The media risers, crowded with the A-talent from every network, are jammed. The results are about to come in, and the army of reporters in the back of the ballroom is in a near frenzy.

You didn’t repeat the Hillary mistake of not visiting the states Trump and his Russian allies scored in 2016. Your candidate made the stops, though the crowds were never quite as large or raucous as you wanted. Your state organizers tell you they’ve got armies of volunteers knocking on doors, making calls, and driving turnout.

Hell, none of the final tracking polls showed Trump even close except in Michigan, home of Kid Rock and one of the most stark political divides between the city and suburbs anywhere in the nation. In Michigan, his numbers weren’t just surprising; they were downright terrifying, but your pollster assured you it was an outlier and that you’d still take Ohio, Pennsylvania, Florida, and Wisconsin.

The exit polls were closer than you wanted but still looked good. As the first results were about to roll in, the AP, Washington Post, New York Times, Decision Desk, and Politico analysts started pinging you and the rest of the campaign’s senior staff.

“What’s going on in Michigan? Do you hear this stuff out of Florida?” Something is off the rails, and you don’t quite know what it is yet.

By 9:30, it’s not looking like you expected. Ohio is showing a razor-thin Trump lead. He’s winning Michigan handily. Florida is Florida, and although you had projected a four-point lead, by 10:00 p.m. the vote total shows Trump up by 65,000 . . . and the Panhandle hasn’t even fully reported yet.

Florida’s enormous influx of Puerto Rican voters meant the Democrats were on track for a stunning victory there, right? Wait. Didn’t someone mention in a meeting that the Hispanic turnout operation in Florida was a bit smoke and mirrors?

You post high numbers in South Florida, but everywhere else in the Sunshine State, Trump is tearing you apart. When the Panhandle does report, everything outside of the blue enclave of Tallahassee is posting numbers in the low 60 percent range for Donald Fucking Trump. Your mind flickers to an angry set of emails and Slack messages a few weeks before about avoiding the issue of gun control in North Florida, but your candidate insisted not only on an assault weapons ban but a ban on semiautomatics as well. Metrics show that north of the I-4 corridor you’re losing everywhere except liberal Alachua and Leon counties by double digits.

“What the hell is happening in Wisconsin?” is your next question. With the Democratic gains in 2018, it seemed like a lock that Trump would go down in flames, especially after the disastrous scam of Foxconn left Wisconsin workers holding the bag for a failed deal with China. Wisconsin farmers had suffered terribly from Trump’s trade war. When you see that the race is essentially tied, you think, “What in the actual fuck is going on here?”

A few thousand votes turn the easy layup of Pennsylvania into a disastrous loss. Hell, even Minnesota is closer than you thought. You get destroyed in Ohio, with record rural turnout offsetting the cities.

In nearly every swing state, you’re losing everywhere outside the metros and the most affluent suburbs. Turnout is sky-high, which your models predicted would be great for your candidate, but even then you’re just missing the margins.

That’s why, come midnight, your candidate is in the suite, calling Donald Trump to concede the election. There are tears all around. You can hear Trump on the speakerphone, curt and smug. You dread seeing that first triumphant tweet from the once and future president.

The next morning, you begin to put together the mosaic of data points in your head from the last few weeks. You start to see the messages and strategies Trump and his campaign used that seemed lurid and absurd at the time but now begin to make perfect sense.

They weren’t trying to win big, or swing the nation toward a new ideological polarity, or find the next savior. They were animals, trapped in a win-or-die moment, and they resorted to tooth and claw. You realize as the Electoral College numbers rise for the Republican that your campaign mistook Trump’s sloppy, shambolic, hateful, stream-of-excrescence campaign for what was happening behind the scenes. There, for an army of professional Republican campaigners wedded to Trump out of desperate necessity, it was ride or die.

Suddenly, your candidate’s detailed policy proposals, white papers, and granular knowledge of climate change, reparations for slavery, gun control, Electoral College reform, the Green New Deal, and healthcare reform weren’t assets. Your pride in having the most progressive candidate and campaign since FDR turns to ashes in your mouth. Maybe giving Alexandria Ocasio-Cortez and Bernie Sanders keynote addresses at the convention, where they could declare fraternal communist solidarity with the workers of the world, was a mistake. You understand too late that your race to the left to win the primary and secure the progressive ideological edge blinded you to the reality of largely center-right states on the Electoral College scoreboard. You handed Trump the weapon he used to cut off your head. Sure, Trump’s lowest-common-denominator message was cultish, racist, and blisteringly stupid, but it was simple, constant, and repeated . . . and you kept feeding him issues to use against you. Wall. MAGA. Judges. Socialism. Revenge.

You thought your progressive message was universal and that the swing states have the same political polarity as California, New York, or Massachusetts. You believed you could shame Trump and Trump voters into listening to the better angels of their nature by talking about diversity, inclusion, and liberal values. In reality, you were giving the Trump campaign fodder for the weaponized grievance machine that put him in office in the first place.

Boy (or your preferred gendered interjection), were you ever wrong.

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Top reviews from the United States

Elisa 20Top Contributor: Health & Wellness
4.0 out of 5 stars
Wilson''s book will annoy pretty much everyone, but they should read it anyway
Reviewed in the United States on January 14, 2020
Wilson baits the hook with a front section that Trump critics will enjoy (and that his supporters will be angered by. Then again, will any Trump supporters really read this? Sarcastic humor aside, Wilson''s introductory section--the many ways Trump has damaged our... See more
Wilson baits the hook with a front section that Trump critics will enjoy (and that his supporters will be angered by. Then again, will any Trump supporters really read this? Sarcastic humor aside, Wilson''s introductory section--the many ways Trump has damaged our country-- would read like an alternate universe to the narrative Trump & his GOP and media supporters tell.)

Wilson makes it clear that--as a long--time Republican strategist-turned-#NeverTrumper--he isn''t trying to change Trump supporters with this book. He''s written it for Democrats--and he doesn''t think they''re going to like it. The first third of the book he describes--with sometimes biting humor--why Donald Trump has already put American democracy in danger, is promoting a dangerous white nationalism, and is a racist. Preventing him from having a second term should be a priority, Wilson argues, including for conservative Republicans like himself. To give you an idea, he describes Trump''s first term as a "kleptocratic festival of crony capitalism, lobbyist giveaways, consumer-screwing protections for predatory lenders, environmental rapine, immigration cruelty, and fiscal insanity..." Yet this, he believes, is just "the warm up act. In the second [term]. all political restraints are off."

The first third of the book expands on his thesis about the harm Trump has done and will continue to do: dangerous judicial appointees changing the courts (including the SC) for generations; destruction of the environment, irresponsible and ultimately harmful economic decisions, abuse of immigrants, destroying relations with America''s allies while strengthening relationships with dictators and undermining the image of American ideals abroad. All this and more--"the madness, the narcissism, the eccentricities, the pathological lying, the delusions of both perssecution and grandeur...." The relentless bullying and attacks on anyone who criticizes or opposes him. The effort to suppress and intimidate a free press. No, Wilson is not a fan. And he makes no bones about how Trump is a terrible role model for young people learning that rudeness, disrespect for differences, bullying and even outright hatred of fellow Americans who are "them" vs. Trump supporters'' "us". Trump may say he''s done more than "any president in history" and boasts of his foreign policy. But Wilson disagrees, writing, "We''re suffering from diminished credibility, influence and security in the world."

Wilson knows that Trump supporters have already stopped reading, and Trump''s critics have enjoyed Part 1. But this has only been a set-up. He is reinforcing and amplifying his message that Trump is a danger who must be defeated. Must not be reelected. It''s up to Democrats to make that happen and Wilson, the political strategist, worries that Democrats will blow it. That''s what this book is mainly about: Wilson''s advice for defeating Donald Trump. He is not at all sure that Democrats will take it, including the controversial recommendation to not elect Bernie Sanders as he believes it would give Trump a win in "45 states"

I don''t want to give away too much of Wilson''s book--Democrats really should think about his ideas, including the idea that--running against Trump--it''s a mistake to emphasize politics, since that creates a vulnerability that the GOP is expert at exploiting (and usually can''t be done unilaterally by a president anyway). He believes "Democrats are fighting a cult and a cult leader, and until they realize that the referendum against Trump is about TRUMP, he has the winning hand." In other words, it''s not about exciting the base with new policies--its about talking about Democrats'' policies in comparison with what Trump does.

"This race must be a referendum on Trump, or the Democrats will lose." Who could deny that Democrats'' messaging is notoriously weak, while Republicans like Trump know how to stay on the attack, keeping the message SIMPLE and knowing the importance of REPETITION--and doing it? Wilson thinks simple, fact-based messages are key to voter turn-out. Democrats may not agree with all that he says--it is hard to say new policies, idealistically presented won''t be enough to win--but they should read this and really think about it. Wilson''s got expertise in this--messaging--and Republicans often do it better than Democrats even when the messaging isn''t true (like, as Wilson says, "I''ll build a wall and make Mexico pay for it!")

Democrats should read this. Hopefully, someone will give copies not only to the candidates, but also to Tom Perez.
223 people found this helpful
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dannyk8232
5.0 out of 5 starsVerified Purchase
Honest, cogent and concise
Reviewed in the United States on January 15, 2020
Just read this in one fell swoop. I''ll try and be brief... DIsclaimers: I''m a RW fan from his TV appearances and enjoy his twitter page (although I''ve never created accounts on social media - for the most part it''s the only thing on social media I read with... See more
Just read this in one fell swoop. I''ll try and be brief...

DIsclaimers: I''m a RW fan from his TV appearances and enjoy his twitter page (although I''ve never created accounts on social media - for the most part it''s the only thing on social media I read with regularity) and find him to be honest, extremely funny, brilliant and unapologetic. These qualities are becoming quite rare these days and I certainly gravitate toward him, even though I acknowledge the GOP/Trump predicament we now are facing is at least somewhat a byproduct of his particular set of skills...

RW''s writing is quite enjoyable. Witty, entertaining and unabashedly direct. Part of me wishes he were a sci-fi author.

There''s no mystery what this book is about. ETTD was filled with plenty of finger pointing and detailed trash-talking that this book isn''t really saddled with; instead it is an essay in expanded form and repeatedly hammers on a few main pillars that deliver exactly what I wanted it to. RW doesn''t waste pages with exhausting filler and I appreciate the focus he maintains throughout his explanations of campaign-exploit practices.

Anybody with an interest in granular-level campaign theory should absolutely read this (and ETTD) for themselves. However, my favorite concept was when RW stressed the importance of (paraphrasing) the tempo of Trump''s 2020 opponent (and their staff''s) consistent counter-punching. Just attacking DT''s attacks with multiple attacks every single time to not only smack the bully in the nose but establish some continuity in firing back at a soft target - which his opponents in the 2016 primary weren''t wont to do.

I''ve left this review vague but my aim is to avoid spoilers...

Overall an informative, easy read about both tactics and strategy with great intelligence and insight and a rapid cadence I truly appreciate. Highly recommended!
160 people found this helpful
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Joan
5.0 out of 5 starsVerified Purchase
I needed to read this!
Reviewed in the United States on January 15, 2020
Thanks, Rick, for explaining both the stakes and the path forward in this election. I read it in 24 hours - and I have a much clearer understanding of what is needed to win the 2020 election. I would love a ''cliff notes'' version to share - one that cuts out a lot of the... See more
Thanks, Rick, for explaining both the stakes and the path forward in this election. I read it in 24 hours - and I have a much clearer understanding of what is needed to win the 2020 election. I would love a ''cliff notes'' version to share - one that cuts out a lot of the fluff and just sticks with the facts. This election is about only one thing - beating Trump - and we are in for quite a year.
84 people found this helpful
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Capo
5.0 out of 5 starsVerified Purchase
Hope democrats are reading
Reviewed in the United States on January 15, 2020
Tightly written and well read I hope to god the dem leaders/candidates take the damn advice Its free but still worth a good deal, explaining the caveats that make dealing with a malignant personality easier (& show trumps pre existing condition) Thanks for the insight... See more
Tightly written and well read I hope to god the dem leaders/candidates take the damn advice Its free but still worth a good deal, explaining the caveats that make dealing with a malignant personality easier (& show trumps pre existing condition) Thanks for the insight Rick Loved the humor
65 people found this helpful
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Pseudo D
3.0 out of 5 starsVerified Purchase
Riccolo Niccolo
Reviewed in the United States on January 16, 2020
I have to admit that I wasn''t familiar with Rick Wilson until fairly recently; in other words, I didn''t know who he was. Apparently he specialized in making negative ads, such as showing the influence of Rev. Jeremiah Wright on President Obama. Then he focused his... See more
I have to admit that I wasn''t familiar with Rick Wilson until fairly recently; in other words, I didn''t know
who he was. Apparently he specialized in making negative ads, such as showing the influence of Rev.
Jeremiah Wright on President Obama. Then he focused his efforts against the current commander in
chief. The title "Everything Trump Touches Dies" shows that he''s not a fan, and I didn''t read it since there''s
plenty of anti-Trump stuff out there. But this sequel is topical, since we''re finally in 2020. There are a lot of
"GOP strategists" who actually aren''t that anymore. Morning Joe often has a lady named Susan Del Percio,
and there are Mike Murphy, Steve Schmidt, Nicolle Wallace, and of course Ana Navarro. Besides them, there
are writers like David Frum, Bill Kristol, George Will (no longer GOP), Max Boot, and who could forget, Jennifer
Rubin. But the actual GOP supports the Donald at over 90%. Wilson says that the party has gotten smaller, as
the non-Trump supporters have left the party.

He is funny, although the humor is a bit mean-spirited, and offers scenarios on things that could happen
in American politics in the remainder of 2020. Wilson also appears to be quite smart, and like Michael Wolff,
occasionally makes obscure references or uses vocabulary that I had to look up on Google. In the smartphone
era, that''s not a big deal. There''s lots of vulgarity, as another review pointed out.

The main arguments are that the election is a referendum on Trump, and Democrats need to focus on the
electoral college, not the popular vote. They need to forget, at least for now, about the progressivist fantasy
of getting rid of the electoral college, which is what the Founding Fathers established because this is the
United States, a union of individual states.

Wilson points out that the woke progressivism of the Dems is far to the left of the American people on issues
like abortion (especially late term, which Donald points out), guns, the Green New Deal, climate change, free college, and
Medicare For All, and of course gender pronouns.

While Alexandria Ocasio Cortez (and Ilhan Omar) represent the woke socialism of the Twitter age,
"Comrade Bernie" is just an old school Commie and prevents any criticism of Cuba, Venezuela,
and other socialist or Communist regimes. Surprisingly, Wilson is more positive about Liz Warren,
although the "600 page" policies get in the way of emotional appeal. It seems to me that Warren is
even further left than Sanders on the cultural issues such as feminism. Biden seems like a candidate
who could fit in with Wilson''s strategy. There''s more emphasis on Kamala Harris than Pete Buttigieg,
so maybe the book was mostly composed last summer or fall. There''s little on foreign policy. And
the Democrats need to admit that as with Hillary, their candidates lack the charisma of JFK, Bill
Clinton or Obama. They tend to win elections when they have an unusually talented candidate.
They don''t, so a lot of strategy is needed.

A main point of strategy is not to spend resources of time and money on the states that are already
decide on either side. On the Democratic side, this means California, New York, Massachusetts, and
one might add Vermont, even though it''s smaller in population. The same is true of constituencies-
he says for the Democrats to leave the evangelicals alone, but Catholics and mainline Protestants
are still in play. Wilson really knows the details, not only in Florida but places like Michigan, with
Macomb and Oakland county and all the suburban women. He is completely opposed to Trump''s
trade war, but it was a response to what China has been doing for decades. Pat Buchanan brought
trade up in the 1992 primary, and then Ross Perot capitalized in the general election. The economy
is good, but Wilson says the trade war has hurt important constituencies in middle America.

There''s a lot of entertaining stuff on QAnon, Russian bots, Sharia law, etc. He is a master of hyperbolic
rhetoric, like the subject of his work.

Wilson really knows his consultants, such as Roger Stone, Roger Ailes (recently deceased founder
of Fox News Channel), Mary Matalin (who led Bush 41''s campaign and married Clinton''s strategist
James Carville), and Kellyanne Conway. He seems to speak of Ann Coulter as if she''s Laura Ingraham.
While she began her punditry as a "troll", Coulter actually does care about issues like immigration, and
criticizes Trump when she thinks not enough is being done. There''s also a lot on advisors Steve Bannon,
Stephen Miller and Sebastian Gorka.

An interesting fact was how the Green Party candidates are set up from the Republican side. Wilson
says that Democrats should support Justin Amash for the libertarians to take away some votes. He
also says Tulsi Gabbard could be a spoiler, and that the biggest one is Bernie Sanders, whom Wilson
appears to blame for the loss of support for Hillary among Democrats.

The strategy, as the title of the book shows, relies quite literally upon demonization of one''s opponents
and their supporters. Whether this will lead to a better America is a question to consider.
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Michael Zimmerman, USAF veteran.
5.0 out of 5 starsVerified Purchase
Brilliant
Reviewed in the United States on January 15, 2020
Absolutely everyone at the DNC needs to read this and accept it as their bible for the November election. Better yet, hire Rick now to run your national strategy.
40 people found this helpful
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riviera123
5.0 out of 5 starsVerified Purchase
Lots of great advice, and humor
Reviewed in the United States on January 16, 2020
Rick Wilson has a lot of great advice for the Democratic party, and anyone who wants to see Donald Trump defeated. As you might expect, this book also features many amusing (fictional) moments from the 2020 campaign trail. (I especially like the ''excerpts'' from Melania’s... See more
Rick Wilson has a lot of great advice for the Democratic party, and anyone who wants to see Donald Trump defeated. As you might expect, this book also features many amusing (fictional) moments from the 2020 campaign trail. (I especially like the ''excerpts'' from Melania’s diary).

My only criticism is that I was looking for a clearer recommendation on the messaging. Wilson says the 2020 election, like all ‘re-elects’, is a referendum on the incumbent, not about new ideas. Fair enough.

But it’s not always clear to me if Trump’s policies or his behavior should be the priority. I think that Wilson would say ‘both’. But Hillary talked all day about Trump’s unfitness and it didn’t seem to move the needle much. Do some independents really still need to be convinced that Trump is a bad guy?

For all of Trump’s supposed unorthodoxy, he follows the traditional Republican line on most issues: lower taxes, law and order, deregulation, ‘the judges’. It’s my belief that Democrats need to offer some concrete policies that play to their strengths. Or at least show how their party can offer a voter more than Trump. I guess I was looking for more specific ideas on how to frame those messages.

But Rick Wilson is very good at telling Democrats what not to do, and his book is very entertaining.
24 people found this helpful
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Kindle Customer
5.0 out of 5 starsVerified Purchase
Every Democratic voter AND candidate needs to read this!
Reviewed in the United States on January 18, 2020
This is a great book. I live in Trump country, watch a lot of pundit tv, and read a lot. This book hits all Democratic voters. I''m a progressive activist by the description in the book. I want to scream to Democratic candidates, "Somebody hire this guy!" Democrats excel at... See more
This is a great book. I live in Trump country, watch a lot of pundit tv, and read a lot. This book hits all Democratic voters. I''m a progressive activist by the description in the book. I want to scream to Democratic candidates, "Somebody hire this guy!" Democrats excel at losing elections and I fear that will be the case in 2020. Barack Obama and Hillary Clinton have both warned Democrats about the pitfalls Rick explains. I wish every Democratic voter (and especially candidate) would read this book before the next debate and before voting in the primary. Read this book and get every Democratic voter you know to read it. The only part I didn''t care for was the first part where Rick tells of the consequences of another Trump term. That''s probably because I already have nightmares about that.
13 people found this helpful
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Top reviews from other countries

Mrs. R. G. Hill
5.0 out of 5 starsVerified Purchase
Fantastic Book
Reviewed in the United Kingdom on April 9, 2020
This is a manual for the Left anywhere on how to win elections. Well written, really hard hitting, and backed by Rick Wilson''s experience as a successful election strategist, I found the whole thing very informative. Rick has that rare faculty, a willingness to accept...See more
This is a manual for the Left anywhere on how to win elections. Well written, really hard hitting, and backed by Rick Wilson''s experience as a successful election strategist, I found the whole thing very informative. Rick has that rare faculty, a willingness to accept reality and do his job based on research and facts. No wonder he''s a ''Never Trumper''. This should be required reading for Britain''s Labour Party who did dismally back in November for pretty much the same reasons as the Democrats did in 2016 because while the electoral system itself and demographics in the USA are very different, the strategies would work for us too because, group dynamics - we have identical challenges here.
4 people found this helpful
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dinkyinki
5.0 out of 5 starsVerified Purchase
Entertaining but so insightful
Reviewed in the United Kingdom on June 15, 2020
You can’t go wrong with a Rick Wilson book on Trump. Insightful, clever and some proper laugh out loud moments. If the democrats don’t take on what this book is saying they are doomed to fail.
3 people found this helpful
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dms
5.0 out of 5 starsVerified Purchase
Top Democrats! For America''s sake, read this!!
Reviewed in the United Kingdom on February 14, 2020
I do hope the right Democrats read and act on this. Lots of fun Trump bashing before you get to the meat, but then the guy was a top Republican strategist who hates what Trump us doing to the country. So he knows better than anyone how to beat Trump in the key states with...See more
I do hope the right Democrats read and act on this. Lots of fun Trump bashing before you get to the meat, but then the guy was a top Republican strategist who hates what Trump us doing to the country. So he knows better than anyone how to beat Trump in the key states with the swing voters who must be wooed to wrest the title from him.
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Amazon Customer
5.0 out of 5 starsVerified Purchase
Trump beater
Reviewed in the United Kingdom on April 21, 2020
If you needed any more reasons why Trump is the most dangerous premier in the world at the moment, his Covid-19 circus should tip you over the edge. There is some good news and it is pretty much laid out in this book on how to beat Trump. He does get a bit sweary but it’s...See more
If you needed any more reasons why Trump is the most dangerous premier in the world at the moment, his Covid-19 circus should tip you over the edge. There is some good news and it is pretty much laid out in this book on how to beat Trump. He does get a bit sweary but it’s an emotional subject and I feel his pain.
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Rick hands the DNC a play book on GOP
Reviewed in Canada on May 26, 2020
I couldn''t put this book down, it''s like a sports team getting the play book of a team that has to be beat. If I was a citizen of the US I''d buy this book and hand it to my house rep, and any of the people who want to defeat trump. Rick is trying to tell you how to best the...See more
I couldn''t put this book down, it''s like a sports team getting the play book of a team that has to be beat. If I was a citizen of the US I''d buy this book and hand it to my house rep, and any of the people who want to defeat trump. Rick is trying to tell you how to best the GOP, and has been a part of kicking your ass for years. He hates trump that is obviously clear. Play hard ball against trump, get under trumps thin skin. I beg please read this book, for any reason you may not trust him he could always be making a lot of money backing trump, instead he''s trying to get rid of a train wreck. Out side looking in, get rid of trump then rebuild the great American dream.
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